Business search software: what it is and how to use it
The amount of content available on the internet today can be a bit overwhelming, and studies show that it is double in size every year.
That’s a lot of data that users have to sift through.
The solution that we have developed and improved over the years is the search bar, where we can basically ask a search engine that has access to most things on the internet to search and bring back results that closely match our request.
It is a fairly successful system, and with the developments in artificial intelligence, it continues to be refined.
But there are still levels of quality when it comes to these search bars, and with the company getting used to the plethora of information and the use of high quality search engines, that’s what. they expect it when they end up on your web page.
The organization and availability of a page’s content can be a decisive quality for users, so it is extremely important that you have an optimized system to use to navigate your site and get the answers they are looking for easily. and quickly.
This is where business search software comes in.
What is enterprise search software
Business search software is provided by a company that absorbs all of the content from your existing web page and organizes it into a systematic index.
It then creates an intuitive search bar that works by using one or more layered algorithms to return results to your customers’ queries.
For example, Yext responsesuses a multi-algorithm system to identify not only keywords, but entire phrases. Our search engine is then able to respond intuitively to your user instead of simply returning them loosely related search results based on each individual keyword in their search.
The final result ? Direct answers to your questions, instead of links that may or may not be relevant or helpful.
Essentially, it’s a way for your business to take advantage of the same technology that Google uses to organize your business’s online content, creating a reliable and easy-to-use search tool for your users.
How it works
Enterprise search software, or ESS companies like Yext, work with every unique company to create their perfect system.
It starts with ESS Company providing an API, or application programming interface, to the customer company.
The client company then uploads all of its online content to the API stored on ESS company’s cloud and hardware servers.
The data is then compiled, tagged, and organized in an index that the ESS engine can access. The search engine is developed specifically for each company in order to recognize its content.
While the actual functioning of the search engine depends on the ESS provider, at Yext we are obsessed with developing the future of reliable and responsive search bars.
Yext Answers is at the cutting edge of technology Natural language processingtechnology and a multilevel system of algorithms, because we understand that research is no longer limited to research: it is a system that truly understands language.
Why use business search software?
There are many reasons why every business with online content should use business search software.
The benefits to your business and your users are extremely valuable, and we truly believe that smart search is essential to a successful online experience these days.
As we mentioned earlier, the internet is huge. Users are constantly bombarded with new information and websites with new user interface designs.
So it’s important to have something on your page that is familiar and trustworthy to them, like a search bar.
But not just any search bar, because you could definitely implement something less than desirable.
You need a tool that organizes all of your content in a streamlined, highly accessible system because with all the data flowing around, users don’t have time to waste browsing your content.
They expect an easy way to find exactly what they’re looking for; if not, they may very well go find someone else who has that level of organization.
Your customers know what they want
Almost half of all customerswho visit your webpage already know what they are looking for, and they expect your site to be able to show them that specific product without any effort.
So even if your web page is beautiful in its design, a customer won’t want to fumble around trying to find what they’re there for.
Enterprise search software optimizes that experience for your customer and gives them direct access to what they came for.
However, don’t assume that means you can’t come up with other products because they are in a rush, because ESS helps you to do that as well.
Using the machine learning elements of our Yext Answers search system, we can help you identify and present to your customers products that are immediately relevant to their experience.
By taking information from all users, analyzing what everyone sees and purchases, ESS can make informed suggestions to your users on the same page as the specific product they came for.
This is incredibly helpful because it doesn’t sound like an arrogant salesperson following them around, but rather a friendly face who knows their interests and makes a real suggestion.
Having first-hand insight into what your customers are looking for and how they frame their research is extremely valuable to your marketing and development team.
With ESS by your side, you get visibility into what exactly your customers want, which products are most popular, and where your users are searching from.
Yext Answers indexes all of your visitors’ search terms and queries. You can look at this information to determine what your site is doing well and where it may be failing for your customers.
What makes Yext so good
At Yext, we focus on two things: Our customer successand the future.
And for us, these concepts go hand in hand. Due to our dedication to the constant evolution of our technology, we can offer our customers the best products, and it is because we are obsessed with the success of our customers, we are always striving to improve the technology.
Yext Answers uses a tiered system of algorithms to understand your users’ searches and respond with exactly what they’re looking for. By investing and creating a custom Knowledge Graph for your business, you can have all of your information in one place that a research platform can extract.
Imagine having a personalized version of Google on your webpage that users can use to access your content. It’s the power that enterprise search software brings to the table.
What Kind of Business Benefits of Enterprise Search Software?
Any business with a website with available content would benefit from business search software, especially when working with a vendor like Yext.
The amount of accessibility that a direct-to-page search engine can provide to your customers is going to make a huge difference to their online experience, and making sure your customers value their time has never been more important. on your website.
By 2019, online trends have proventhat customers much prefer to find what they are looking for on their own rather than reaching out and asking. Two years later, customers now prefer their shopping experience to be their individual journey.
Not to mention the number of delays and headaches that users associate with customer service these days. Even if you have a top-notch customer service team, your customers will always prefer to avoid contacting them.
Creating a reliable search feature that your customers can use to access all the data on your site will make their experience much more satisfying, and that’s exactly what you want to focus on.
But if your customers trust your website to be able to show them exactly what they’re looking for without any hoops, your website is going to stand out from them in a positive light.
Business search software has the potential to add a lot of value to your business and your customers.
They can provide an enhanced experience for your users and a simplified way for your business to interact with them and personalize their time on your page.
And the included data analytics will empower how you develop your products and market your content. Being able to record and analyze the content on your website that users frequently search for is invaluable to a business.
At Yext, our passion is to optimize your business because we are obsessed with your success. Customer relationships, marketing data, and customer insights are just the beginning of what business research software like Yext Answers can do for your website.
This is why we put so much effort into developing cutting edge technology, because with the internet moving so fast, you don’t want to be left behind.
- How big is the internet? Hint: probably a lot bigger than you think
- How on-site search is killing your conversion rate (and how to fix it)
- The Ways and Means of B2B Buyer Journey Maps: We Go In-Depth at Forrester B2B Forum
- Search and SEO on site: everything you need to know | Search Engine Journal