Ryanair sues Google and eDreams over web search problems
The airline is seeking declarations and orders from the commercial court against Google Ireland and its US parent company, Google Inc, and against Vacaciones eDreams SL, a Barcelona-based company that operates the eDreams website.
Ryanair claims that when a person searching for their flights enters one or more words on the Google search page, they are directed to the eDreams site and feel like they are booking through the Irish airline.
He says this results from a form of targeted electronic advertising, called an AdWords program, whereby businesses pay Google to have a listing in a higher position than what would be achieved by “organic or natural” results. This, Ryanair says, violates its trademarks and / or intellectual property rights.
The complaints are rejected.
The airline claims that eDreams deliberately uses the Ryanair brand word, and its variations, as a keyword through AdWords in order to generate an eDreams advertisement to be displayed on the page so that it ranks ahead of Ryanair’s own website. .
Among the statements he is asking for is that Google did not act quickly to remove the âoffending itemâ from AdWords or Google search results, or to deactivate eDreams’ use of the AdWords program. She is also seeking injunctions preventing Google and eDreams from using, or allowing the use of, the name Ryanair in any subdomain operated by eDreams. She is seeking injunctions to prevent eDreams from portraying its search and booking website as being connected to Ryanair.
The case came before Judge Brian McGovern yesterday when Ryanair asked for more details on the eDreams defense. Joe Jeffers, for Ryanair, said eDreams claimed to have already provided enough details and now claims it was Ryanair that copied their website, which has been denied. Daniel Simms, for eDreams, said his client had said in general terms what he wanted to say in a response to the details of the case requested by Ryanair. Everything that was beyond was subject to trial.
Justice McGovern said eDreams provided sufficient detail and denied Ryanair’s request.